BMW Malaysia Sdn Bhd is cautiously optimistic over the prospects of the premium car market in the country amid the challenging economic situation at the moment.
Sales in luxury cars in Malaysia, which is about 9,000 annually, has remained resilient although other segments have dropped significantly, managing director Geoffrey Briscoe told a press conference after the media launch of two new models of the BMW 7 Series here.
He said BMW sold 3,715 cars last year, an increase of 12 percent compared with the previous year, and would be happy to maintain the volume this year.
"A lot of people still have the money. The buyers are there," he said.
BMW launched the BMW 740Li and 750Li today.
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