BMW is the quintessential example of an automaker filling every imagined gap in its lineup, no matter how small or wacky that new segment might be. Look no further than the X5, X6, and 5-series Gran Turismo sitting in a row at your local dealer if you need proof. Now it's time for the Bavarians to show off a new design that sticks with the brand's core values of "dynamic performance and high-quality elegance" while making the rest of us scratch our heads.
BMW's says its classic design staples are included in the Grand Coupe: A long wheelbase, domed hood, a setback greenhouse, coupe-style roofline, and short front overhang. The concept also has what BMW somewhat confusingly calls a "flat silhouette" that, when combined with coupe-like proportions, aims to evoke a high-performance aesthetic.
Between the LED front headlights is BMW's modern interpretation of its hallmark kidney grill. It sits flat on the nose, which itself carries an extension that aims to create a "forward-pointing dynamic." Air inlets stretch into the side section, which BMW says gives the front a wide appearance.
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